Isuzu UTE Wins ‘Best of the Best’ Award


June 5, 2019

Vehicle manufacturer Isuzu UTE has been named as the winner of the Roy Morgan Customer Satisfaction Award – ‘Best of the Best’ – taking the mantle from fellow car manufacturer Lexus. The ‘Best of the Best’ award goes to the company that achieved the highest customer satisfaction of all 32 winners at the 2018 Annual Roy Morgan Customer Satisfaction Awards.

Isuzu UTE ended the year with six straight victories in the demanding Car Manufacturer of the year category. Other car manufacturers to perform exceptionally well in 2018 included Skoda and Suzuki that both managed multiple monthly victories.

Isuzu UTE averaged customer satisfaction of 96.1% in 2018 to improve on Lexus’ average of 95.8% a year ago and finishing in front of two-time runner-up and Supermarket of the Year Foodland on 93.5%. Other category winners to perform strongly included Liquor Store of the year Dan Murphy’s on 93.3%, Bank of the Year Heritage Bank on 92.9% and General Insurer of the Year RACT on 92.3%.

Michele Levine, Chief Executive Officer, Roy Morgan says Isuzu UTE has continued the dominance of Car Manufacturers with a second consecutive victory in the prestigious ‘Best of the Best’ category for the Car Manufacturer of the Year following Lexus’ triumph a year ago:

“Isuzu UTE has satisfied customers on an unprecedented level in 2018 with the vehicle manufacturer achieving an average customer satisfaction rating of 96.1% during 2018 to ‘streak the field’ as Roy Morgan’s ‘Best of the Best’ at the Annual Roy Morgan Customer Satisfaction Awards.”

“Isuzu UTE’s average customer satisfaction is an improvement on the stunning performance of car manufacturer Lexus a year ago which averaged 95.8% in 2017 and once again places South Australian headquartered Supermarket of the Year Foodland in the first runner-up position with an average customer satisfaction for 2018 of 93.5%.”

“Other companies to not only win their individual category but also perform exceedingly well when measured against other category winners include Liquor Store of the Year Dan Murphy’s with a customer satisfaction rating of 93.3%  and Bank of the Year Heritage Bank on 92.9%.”

“Apart from Foodland, there were three other category winners that have appeared in the Top 10 for the ‘Best of the Best’ in each of the last two years including Tasmanian insurer RACT on 92.3% (fifth position this year), Apple iPhone on 92% (sixth) and Adelaide based credit union People’s Choice Credit Union on 91.9% (seventh).”

Article by Roy Morgan.