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  • The Isuzu XTR for 4×4 Adventurers

    July 24, 2019

    As Ford prepares to launch its Ranger Raptor bakkie in South Africa this month, Isuzu has shown that it might also have something to excite fans of the brand. Demand for extravagantly styled and more off-road capable bakkies show no sign of weakening and Isuzu has responded with a special edition version of its D-Max double-cab 4×4. This new derivative is aimed at those who are committed to off-road adventure driving and enjoy attracting attention...

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    Isuzu considers new TVC direction

    July 3, 2019

    ‘Go Your Own Way’ licence up for renewal but Isuzu keen to keep using it in drive to 30,000 sales. Younger buyers are being recruited to drive the future at Isuzu Ute Australia (IUA) as it strives for 30,000 annual sales by 2020. But Isuzu Ute owners might find themselves singing a different tune as the rights to the theme – ‘Go Your Own Way’ – draw to a close and the company decides whether to...

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    Isuzu outsells the big-name SUVs

    June 26, 2019

    The Isuzu MU-X is capable, reliable and good value, outnumbering rivals at school pick-ups, caravan parks and off-road trails. Isuzu’s MU-X SUV has been a seven-seat sales superstar since its introduction in November 2013. It’s up against heavy-hitting ute-based rivals such as the Toyota Fortuner, Mitsubishi Pajero Sport and Ford Everest but the Isuzu trumps them all in sales. How’s it shaping up as a used buy? Generally very well, as reliability has proved solid,...

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    Isuzu develops an Australian accent

    June 19, 2019

    With the demise of local manufacturing, there aren’t too many car companies which have Australian tastes at the forefront of their minds when creating new vehicles. But Isuzu Ute is the exception. Australia is easily the company’s biggest export market, accounting for 37 per cent of vehicles shipped from its Thailand manufacturing plant in 2018. So what we want makes a difference to Isuzu — and the company is eager to listen. It has regularly sought owner...

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    Isuzu chief says ‘data drives business’

    June 12, 2019

    Isuzu Australia is “well positioned” to take advantage of new technologies, and a critical factor in its technology approach is data, according to director and chief operating officer Andrew Harbison. Harbison officially took over the reins as the Australian leader of the organisation on March 1, 2019. He’s been with the company for the past 13 years, and been central to its operational transition plan for some time. In the new role, Harbison outlined to...

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